Buying and building brands that matter

Win is a modern holding company that specializes in buying and building brands that matter. We start by acquiring exceptional, customer-focused companies with a proven track record, then plug in our shared services platform of world class experts to take them to the next level. So, instead of trying to scale alone, every brand that joins Win becomes part of a ready-made community, and instantly benefits from decades of expertise, as well as pooled resources, shared operational costs, and economies of scale. 

It’s a tried and trusted model that we’ve implemented across a broad but carefully curated portfolio of businesses spanning everything from fitness accessories and pet products, to home decor and fragrances. But no matter the market, our brands all share three things in common: an obsession with making their customers happy, a hugely passionate fan base, and clear opportunities for growth.


Our shared services team is built around the areas required to supercharge growth, with world class experts dedicated to supporting our brands based on their needs.

Accounting & Finance
Communications & Community
Corporate & Legal
Creative Services
Customer Service
Demand Planning
Digital Marketing
Operations & 3PL
Product Sourcing

What to expect when you join Win

Our ethos is sustainable growth from day one, so planning starts as part of the M&A process. Our team works collaboratively with the founders to identify the areas required to scale then creates a WinGrowth plan, which focuses on accelerating growth over the first 30, 60 and 90 days.