Buying and building brands that matter

Win is a modern holding company that specializes in buying and building brands that matter. We start by acquiring exceptional, customer-focused companies with a proven track record, then plug in our shared services platform of world class experts to take them to the next level. So, instead of trying to scale alone, every brand that joins Win becomes part of a ready-made community, and instantly benefits from decades of expertise, as well as pooled resources, shared operational costs, and economies of scale. 

It’s a tried and trusted model that we’ve implemented across a broad but carefully curated portfolio of businesses spanning everything from customizable apparel and fitness accessories, to home fragrances and pet products. But no matter the market, our brands all share three things in common: an obsession with making their customers happy, a hugely passionate fan base, and clear opportunities for growth.

Expertise

Win12 is the name we’ve given the twelve key areas of focus required to supercharge growth and scale consumer product businesses. Our shared services team is built around these areas, with world class experts dedicated to supporting our brands based on their needs:

Accounting and finance
Amazon
Communications
Community
Corporate and legal
Creative services
Customer service
Demand planning
Digital marketing
Operations and 3PL
Product sourcing
Sales

What to expect when you join Win

Our ethos is sustainable growth from day one, so planning starts as part of the M&A process, before the brand is officially on board. Our M&A team works collaboratively with the founders to identify the areas required to scale to the next level. Our shared services team then creates a WinGrowth plan, which focuses on accelerating growth over the first 30, 60 and 90 days and covers everything from foundational elements such as brand positioning, supply chain analysis and 3PL migration, to PR, social media, and marketing activation.